A pawn that reaches the far end of the board is promoted: as part of the same move, it is exchanged for a queen, a rook, a bishop or a knight of its own colour. You choose, and nearly everyone chooses a queen.
The rules
A white pawn promotes on the eighth rank, a black pawn on the first.
The pawn must be exchanged. It cannot stay a pawn, and it cannot become a king.
The choice does not depend on what you have lost. You may have two queens, or more, on the board at once.
The new piece works at once. It can give check, even checkmate, on the very move it appears.
A pawn can promote by moving straight forward onto the last rank, or by capturing diagonally onto it.
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The pawn on e7 can promote on e8, or by capturing the rook on d8. On e8 the rook would simply take the new queen, so the capture is the move: it wins the rook and makes a queen in one go.
Why not always a queen?
A queen is almost always best, because she is the strongest piece. Choosing anything else is called underpromotion, and it is rare, but it happens. A knight can give a check that no queen could, and sometimes a new queen would leave the other side with no legal move, which is stalemate and only a draw.
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Promote to a queen on c8 and Black, to move, has no legal move and is not in check: stalemate, a draw.
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Promote to a rook instead and the black king still has a6. White is a whole rook up, and king and rook against a lone king is a win.
On La Reina's board
When your pawn reaches the last rank, a small picker opens on the square with the four pieces to choose from.